Top 10 gyms in Italy on Instagram

On Instagram Italy, Virgin Active confirms its status as a leader among gyms with a EMV of nearly €3 million, generated by 743 KOLs and an impressive volume of 4,787 contents. It is followed by McFIT Italy, which also posted solid results with 2.4 M€ in EMV and a greater commitment than Virgin Active despite a smaller number of creators.

Lower in the rankings, Gold's Gym stands out with an honorable performance (€284 million in EMV) for a limited volume of content, while several entities of Basic-Fit (NL) appear in the top 10 with more modest but consistent results. We also note the presence of less expected actors such as ALBA Berlin, Fitness Park, or even the Mouratoglou Academy, which close the rankings with targeted and content-impact campaigns. This panorama illustrates a diversified Italian market, where the frequency of publication does not always take precedence over the effectiveness of the message.