Top 10 gyms in Sweden on Instagram

Sweden has no shortage of energy when it comes to fitness! At the top of the ranking, Nordic Wellness won with an EMV of more than €157K, well above its competitors. Follow Fitness24seven and Friskis&Svettis, who each activate dozens of creators to inspire their communities around sport and well-being.

There are also international brands such as Barry's or Gold's Gym, as well as more exclusive concepts like Urban Gym Group, DISHES, or Saints & Stars, which focus on lifestyle, high-end and aspirational content.

This top 10 reflects the diversity of the Swedish offer, between channels accessible to all and premium sports experiences, all driven by well-established influence strategies on Instagram.