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The haircare ranking in Denmark highlights the dominance of Redken France, which clearly stands out with more than 340,000€ in EMV and a very committed community. Far behind, Sebastian Professional, Hairlust and Tangle Teezer complete the podium, illustrating the diversity between international players and local brands. Babyliss, Idhairdk and Wella confirm the attractiveness of professional tools and treatments, while L'Oréal Professional, Olaplex and Garnier close the top 10, proof that even the historical giants must redouble their creativity to compete on TikTok.
1
Redken France
22
Mentions
161 663
Engagements
Total EMV
342680
342680
2
Sebastian Professional
1
Mentions
1 951
Engagements
Total EMV
36211
36211
3
Hairlust
11
Mentions
15 102
Engagements
Total EMV
23135
23135
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4
Tangle Teezer
10
Mentions
6 973
Engagements
Total EMV
21506
21506
Rank
Brand
EMV
Mentions
Engagements
1
Redken France
342680
342680
22
161 663
2
Sebastian Professional
36211
36211
1
1 951
3
Hairlust
23135
23135
11
15 102
4
Tangle Teezer
21506
21506
10
6 973
5
Babyliss
20911
20911
6
13 639
6
Idhairdk
15729
15729
13
9 079
7
Wella
15283
15283
3
9 032
8
L'Oréal Professionnel
11364
11364
3
8 986
9
Olaplex
8493
8493
7
5 103
10
Garnier
6511
6511
9
3 857
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