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In the hair world, some brands are making a big impression on Instagram thanks to the power of their communities and particularly engaging campaigns. Kérastase takes the lead in the ranking with an EMV of more than €47 million, closely followed by L'Oréal Professional, which confirms the group's strength in the category. Behind, ghd shines with two entries in the top 10, proof of its anchoring among creators and consumers. We also find Garnier, very present with no less than four positions in this ranking, while Gisou and Redken complete the picture with solid performances.
1
Kérastase
18 386
Mentions
17 816 658
Engagements
Total EMV
47526995
47526995
2
L'Oréal Professionnel
19 159
Mentions
12 685 168
Engagements
Total EMV
34348390
34348390
3
ghd
4 224
Mentions
5 507 448
Engagements
Total EMV
18158058
18158058
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4
Garnier
3 692
Mentions
2 784 841
Engagements
Total EMV
16945023
16945023
Rank
Brand
EMV
Mentions
Engagements
1
Kérastase
47526995
47526995
18 386
17 816 658
2
L'Oréal Professionnel
34348390
34348390
19 159
12 685 168
3
ghd
18158058
18158058
4 224
5 507 448
4
Garnier
16945023
16945023
3 692
2 784 841
5
ghd
14641882
14641882
8 421
4 720 436
6
Gisou
14132147
14132147
7 658
6 243 794
7
Garnier
13610355
13610355
6 468
3 671 664
8
Garnier
12089511
12089511
9 505
2 192 059
9
Redken
11518101
11518101
6 061
3 167 245
10
Garnier
10780365
10780365
4 249
3 599 901
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