Top 10 Haircare brands in France on TikTok

In France, the haircare segment on TikTok is largely dominated by Garnier, which wins with nearly €49M in EMV, twice as much as Dyson Beauty (€23.8M), confirming the power of its massive and accessible campaigns. Behind this top duo, Color Wow and ghd are competing for third place with more than €10 million, driven by very engaging content around styling and care. L'Oréal Professional and Olaplex are consolidating their presence thanks to their legitimate salon and expert routines, while Gisou and Les Secrets de Loly embody the appeal of brands with a strong identity and authentic storytelling. The top 10 is completed by Lazartigue Paris and Redken France, which rely on innovation and professional expertise to maintain their visibility.