Top 10 Haircare brands in France on TikTok

On TikTok in France in 2026, haircare confirms its ability to generate very high volumes of EMV thanks to demonstrative and highly viral content. Garnier largely dominates the ranking with more than €22.3 million in EMV, illustrating the power of transformational formats and massive activations among creators. Gisou came in second place with more than €10.1 million, confirming the attractiveness of premium lifestyle brands that are perfectly aligned with the aesthetic codes of the platform. L'Oréal Professional completed the podium with €8.9 million, driven by an expert and educational strategy. Behind them, Dyson Beauty and GHD demonstrate the strength of technological brands, where product innovation and visual demonstration become key performance drivers. Olaplex, Chajuspo Haircare, Babyliss, Les Secrets de Loly and Amika complete the Top 10 with more targeted activations, often based on engaged communities and high value-added content. Overall, this ranking shows that on TikTok, haircare performs when it combines product proof, transformational storytelling and credible creators capable of generating trust and virality.