Posted on
February 26, 2025

Top 10 Haircare brands in Italy on Instagram

Top 10 Haircare brands in Italy on Instagram
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Italy, with its heritage of beauty and style, highlights hair brands that dominate Instagram. garnier is in first place with accessible and committed campaigns, closely followed by GHD, which seduces with high-end collaborations and stylish tutorials. L'Oréal Professional shines with its expertise and personalized advice, while Cloud Nine intriguing with an exclusive but striking presence. Kerastase epitomizes elegance and premium care, while Redken focuses on modern and daring solutions. Aldo Coppola, an Italian icon, maintains its reputation with inspiring content. Wella, with two mentions in this ranking, proves its continuous innovation, whileAlfaparf seduced with local collaborations and a strong commitment.

1
Garnier
5564
Mentions
Engagements
Total EMV
€25,759,958
£25,759,958
Garnier
2
GHD
11387
Mentions
Engagements
Total EMV
€24,642,339
£24,642,339
GHD
3
L'Oréal Professionnel
7237
Mentions
Engagements
Total EMV
€18,875,841
£18,875,841
L'Oréal Professionnel
4
Cloud Nine
32
Mentions
Engagements
Total EMV
€12,834,008
£12,834,008
Cloud Nine
Rank
Brand
EMV
Mentions
1
Garnier
€25,759,958
£25,759,958
5564
5 379 080
2
GHD
€24,642,339
£24,642,339
11387
7 021 798
3
L'Oréal Professionnel
€18,875,841
£18,875,841
7237
6 830 999
4
Cloud Nine
€12,834,008
£12,834,008
32
3 083 384
5
Kérastase
€10,436,430
£10,436,430
4624
3 608 980
6
Redken
€8,177,567
£8,177,567
2089
2 823 364
7
Aldo Coppola
€6,937,736
£6,937,736
1587
1 916 460
8
Wella
€6,766,416
£6,766,416
6026
1 577 625
9
Wella
€4,612,230
£4,612,230
4047
1 013 899
10
Alfaparf
€4,184,026
£4,184,026
1631
3 979 301