Top 10 Haircare brands in Italy on TikTok

In Italy, L'Oréal Professional is establishing itself as the haircare leader on TikTok, confirming its reputation as a salon expert and its ability to unite around technical and inspiring content. Gisou is following closely thanks to his aspirational digital image and his viral campaigns around nourishing care. Redken and Aveda are consolidating the professional segment with expert positions, while Garnier capitalizes on its mainstream anchoring. ghd takes advantage of its reputation in styling, when Phyto and Olaplex illustrate two strong trends: natural care and intensive repair. Finally, Redken Pro and Nashi Argan complete this Italian Top 10, the latter bringing a local touch and confirming the growing place of national brands in the hair conversation.