Top 10 Haircare brands in Spain on TikTok

On TikTok in Spain in 2026, haircare is based on targeted activations where product expertise and demonstration play a central role. Babyliss takes the lead with more than €1.1 million in EMV despite a limited volume of content, proof that a focused strategy can generate a strong impact. Redken and L'Oréal Professional followed with more intensive activations, mobilizing a large number of creators to establish their technical legitimacy. Revlon, ghd and Gisou rely on short formats oriented to performance and transformation, while Phyto and Wella maintain a more selective presence. Byphasse is distinguished by a high volume of mentions in terms of its EMV, illustrating a broad amplification strategy, and Syoss completes the ranking with controlled activations. Overall, haircare on TikTok Spain rewards brands that are able to combine pedagogy, credibility and affinity with beauty communities.