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In the hair sector, L'Oréal Professional and Kérastase are established as undisputed leaders, confirming the French group's influence on the Swedish market. Dyson Beauty, with its technological and premium approach, completes the podium. Behind these giants, we find Amika and especially Maria Nila, a local brand that stands out for its very micro-influencing strategy and a strong commitment to sustainable values. More lifestyle, Color Wow and Gisou manage to do well thanks to an aspirational image and their proximity to social media trends. A ranking where tradition, innovation and local awareness meet.
1
L'Oréal Professionnel
243
Mentions
108 094
Engagements
Total EMV
521591
521591
2
Kérastase
285
Mentions
82 244
Engagements
Total EMV
488269
488269
3
Dyson Beauty
118
Mentions
54 819
Engagements
Total EMV
408434
408434
4
Amika
113
Mentions
49 279
Engagements
Total EMV
253747
253747
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Rank
Brand
EMV
Mentions
Engagements
1
L'Oréal Professionnel
521591
521591
243
108 094
2
Kérastase
488269
488269
285
82 244
3
Dyson Beauty
408434
408434
118
54 819
4
Amika
253747
253747
113
49 279
5
Maria Nila
156110
156110
257
35 724
6
Color Wow
90708
90708
74
25 329
7
Henkel Group
35155
35155
17
1 752
8
KEVIN.MURPHY
34049
34049
76
10 079
9
Oribe Hair Care
31021
31021
118
8 650
10
Gisou by Negin Mirsalehi
30758
30758
88
7 661
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