Top 10 Haircare brands in the Netherlands on Instagram

In the Netherlands, haircare on Instagram in 2026 highlights a market dominated by brands with a strong identity and by targeted activations. Gisou is well in the lead with nearly €700,000 in EMV, confirming the strength of this brand born in the Netherlands and its solid community roots. Kérastase follows with a strategy rich in creators, focusing on its premium and professional positioning. Behind them, Schwarzkopf, Oribe Hair Care and L'Oréal Professional maintain a structured presence, while Redken and the Rob Peetoom salon illustrate the weight of hairdressing expertise in the local ecosystem. Syoss, Babyliss and Kiehl's complete the ranking with more modest but regular activations. Overall, Dutch haircare is based on a balance between international brands, professional actors and local champions capable of federating committed communities.