Posted on
September 3, 2025

Top 10 Haircare brands in the Netherlands on Instagram

Top 10 Haircare brands in the Netherlands on Instagram
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In the Netherlands, hair care is written between global success and local expertise. Gisou by Negin Mirsalehi is well ahead, driven by the influence of its founder and a committed community. Garnier is in second place, followed by Kiehl's and Kérastase, proof of the strength of international brands in this segment. Lower in the ranking, Schwarzkopf, L'Oréal Professional and KEVIN.MURPHY confirm their premium roots, while Rob Peetoom and Keune embody Dutch expertise in the face of major global retailers

1
Gisou by Negin Mirsalehi
503
Mentions
Engagements
Total EMV
892652
892652
Gisou by Negin Mirsalehi
2
Garnier
388
Mentions
Engagements
Total EMV
621912
621912
Garnier
3
Kiehls
133
Mentions
Engagements
Total EMV
243292
243292
Kiehls
4
Kérastase
334
Mentions
Engagements
Total EMV
239665
239665
Kérastase
Rank
Brand
EMV
Mentions
1
Gisou by Negin Mirsalehi
892652
892652
503
392 625
2
Garnier
621912
621912
388
191 060
3
Kiehls
243292
243292
133
21 523
4
Kérastase
239665
239665
334
73 432
5
Schwarzkopf
184369
184369
74
38 505
6
L'Oréal Professionnel
152537
152537
164
65 173
7
Rob Peetoom
149080
149080
231
39 364
8
Keune
122936
122936
254
48 820
9
Syoss
103109
103109
36
33 275
10
KEVIN.MURPHY
92032
92032
24
43 114