Top 10 Haircare brands in the UK on TikTok

On TikTok in the United Kingdom in 2026, haircare confirmed its viral potential, supported by demonstrative and transformational content particularly suited to short formats. Garnier largely dominates the ranking with £6.8 million in EMV, thanks to dense activation and strong resonance with community. ghd comes in second place, illustrating the ability of premium brands to generate a significant impact with a more controlled volume. L'Oréal Professional and Shark Beauty follow with strategies combining expertise and product demonstration, while Batiste is distinguished by a solid performance despite a limited number of mentions, a sign of a concentrated commitment. Gisou, Beauty Works, Tangle Teezer, Olaplex and Amika complete the Top 10 with targeted activations, often focused on pedagogy and product effectiveness. Overall, the ranking shows that on TikTok UK, haircare performs when it combines visual proof, creative credibility and dynamic formats that can quickly capture attention.