Posted on
September 23, 2025

Top 10 jewellery & watch brands in Italy by EMV on Instagram

Top 10 jewellery & watch brands in Italy by EMV on Instagram
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The jewelry sector in Italy on Instagram is marked by the dominance of established players and a growing presence of local brands. APM Monaco takes the lead with an EMV of €5 million, supported by a large network of influencers and a solid commitment. Amabile Jewels stands out for its targeted content, generating a strong interaction with its community. Pandora, although in third position, continues to make an impression with a significant number of mentions and an effective influence strategy. A Jewellers and Stroili maintain a respectable position thanks to a good volume of content and an active presence among their audiences. Dodo Jewels and GAS Bijoux demonstrate a well-targeted collaboration strategy, managing to capture attention while maintaining a commitment to quality. Brands like Giovanni Raspini, Pianegonda Jewelry, and PDPaola are showing interesting results in a more exclusive and upscale segment. This ranking shows that the combination of a strong local presence and a strategic approach focused on designers is the key to excelling in the Italian jewelry market.

1
APM Monaco
3901
Mentions
Engagements
Total EMV
5037063
5037063
APM Monaco
2
Amabile Jewels
242
Mentions
Engagements
Total EMV
1334049
1334049
Amabile Jewels
3
Pandora
668
Mentions
Engagements
Total EMV
1154367
1154367
Pandora
4
A Jewellers
34
Mentions
Engagements
Total EMV
1102227
1102227
A Jewellers
Rank
Brand
EMV
Mentions
1
APM Monaco
5037063
5037063
3901
2 064 289
2
Amabile Jewels
1334049
1334049
242
665 453
3
Pandora
1154367
1154367
668
332 273
4
A Jewellers
1102227
1102227
34
973 930
5
Stroili
858593
858593
240
381 958
6
Dodo Jewels
719389
719389
787
330 882
7
GAS Bijoux
462345
462345
15
350 161
8
Giovanni Raspini
403868
403868
380
181 601
9
Pianegonda Jewelery
297308
297308
335
137 811
10
PDPaola
192962
192962
218
86 491