Top 10 jewellery & watch brands in Italy by EMV on TikTok

On TikTok in Italy, the jewelry segment in 2025 illustrates a market that is both dynamic and diversified, where local and international brands coexist. At the top, Dodo Jewels dominates the ranking with an EMV of €41,603, closely followed by Stroili (€40,185) and Pandora (€36,053), who mobilize between 6 and 24 influencers to amplify their visibility. The top 10 also includes players such as Gioia Pura, Bijou Brigitte, Garmin, APM Monaco, Purelei and PDPaola, who, despite smaller EMVs, manage to stand out thanks to targeted campaigns and the engagement of committed communities. This panorama highlights the ability of Italian and international brands to take advantage of TikTok to reach varied audiences and create a significant impact, even in a highly competitive and segmented market.