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On TikTok, the Nordic jewellery scene is led by Pilgrim, topping the ranking with over €140K in EMV, driven by a consistent and effective content strategy. ByBiehl follows closely, with strong engagement despite slightly fewer mentions.
Creators like Sofia Wistam and established brands such as Pandora and Georg Jensen maintain visible presence, although their impact remains modest in comparison. Finally, brands like Fitbit, Monica Vinader, Garmin, ole Lynggaard Copenhagen, and Rosefield round out the top 10, highlighting a still exploratory approach to TikTok for much of the jewellery sector.
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Brand
EMV
Mentions
Engagements
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