In the Nordic jewellery scene on Instagram, Pilgrim clearly stands out with over €900K in EMV, generated by nearly 1,500 mentions and more than 300 creators. Just behind, Caroline Svedbom Jewellery and Pandora complete the podium—the former relying on strong activity from local creators, and the latter on very high engagement. Brands like La Manso, Georg Jensen, and ole Lynggaard Copenhagen reflect the Nordic market’s diversity and sophistication, blending contemporary design with regional recognition. Lower in the ranking, Sofia Wistam, David-Andersen, Maria Black, and Skultuna continue to make an impact with engaged communities and targeted collaborations.
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