Posted on
September 23, 2025

Top 10 jewelry & watch brands by EMV on TikTok in Sweden

Top 10 jewelry & watch brands by EMV on TikTok in Sweden
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On TikTok in Sweden, the jewelry segment remains limited and some brands do not appear in the top 10 due to lack of sufficient data. Sofia Wistam dominates with €147,036 in EMV and 5 influencers mobilized, followed by Pandora (€106,531) and Pilgrim (€13,376). The brands Garmin, By Biehl and Georg Jensen complete the ranking with much smaller volumes, reflecting a still small market in terms of content and activations on TikTok.

1
Sofia Wistam
5
Mentions
Engagements
Total EMV
147036
147036
Sofia Wistam
2
Pandora
18
Mentions
Engagements
Total EMV
106531
106531
Pandora
3
Pilgrim
11
Mentions
Engagements
Total EMV
13376
13376
Pilgrim
4
Garmin
1
Mentions
Engagements
Total EMV
1689
1689
Garmin
Rank
Brand
EMV
Mentions
1
Sofia Wistam
147036
147036
5
104 096
2
Pandora
106531
106531
18
61 214
3
Pilgrim
13376
13376
11
4 926
4
Garmin
1689
1689
1
974
5
By Biehl
223
223
1
64
6
Georg Jensen
87
87
1
46
7
No items found.
8
No items found.
9
No items found.
10
No items found.