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On TikTok in Sweden, the jewelry segment remains limited and some brands do not appear in the top 10 due to lack of sufficient data. Sofia Wistam dominates with €147,036 in EMV and 5 influencers mobilized, followed by Pandora (€106,531) and Pilgrim (€13,376). The brands Garmin, By Biehl and Georg Jensen complete the ranking with much smaller volumes, reflecting a still small market in terms of content and activations on TikTok.
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Rank
Brand
EMV
Mentions
Influencers
1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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