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On TikTok in Europe, jewellery brands captivate users with diverse influencer strategies. Pandora leads the ranking with an EMV exceeding €9 million, while Nébuleuse Bijoux stands out for its particularly high engagement. APM Monaco and Cernucci make a strong impact through effective collaborations. Brands like BIJOU BRIGITTE, Singularu, and PURELEI confirm their appeal on the platform, alongside emerging players such as Boho Moon, PDPaola, and Astrid & Miyu, attracting an audience eager for trendy accessories.
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