Top 10 lingerie brands in Denmark on Instagram

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On Instagram in Denmark, the lingerie sector in 2025 highlights a mix of international and local brands that focus on activating specific communities and collaborating with targeted KOLs. Skims (UK) and Speedo (UK) stand out slightly with EMVs close to €70,000, while Hunkemöller, YSE and Triumph International/Sloggi follow with varied strategies, combining content volume and creator engagement. Further down the rankings, Monday Swimwear, Eres Paris, Eres Paris, Oysho (ES), Chantelle and Calzedonia UK complete the top 10, showing the importance of diverse approaches and local relevance in capturing the attention of Danish audiences.
1
Skims (UK)
144
Mentions
22 453
Engagements
Total EMV
69782
69782
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2
Speedo (UK)
27
Mentions
30 312
Engagements
Total EMV
69712
69712

3
HUNKEMOLLER
56
Mentions
23 092
Engagements
Total EMV
53844
53844
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4
YSE
5
Mentions
8 432
Engagements
Total EMV
23196
23196
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Rank
Brand
EMV
Mentions
Engagements
1
Skims (UK)
69782
69782
144
22 453
2
Speedo (UK)
69712
69712
27
30 312
3
HUNKEMOLLER
53844
53844
56
23 092
4
YSE
23196
23196
5
8 432
5
TRIUMPH INTERNATIONAL / Sloggi
18875
18875
168
2 711
6
Monday Swimwear
9340
9340
2
8 137
7
Eres Paris
9106
9106
5
1 509
8
Oysho (ES)
6598
6598
13
2 050
9
Chantelle
5476
5476
36
2 327
10
Calzedonia UK
5161
5161
14
1 185