Top 10 lingerie brands in Europe on Instagram

The lingerie market in Europe on Instagram is dominated by iconic brands that generate impressive EMVs. Calzedonia is in first place with an EMV of €22.9 million, supported by a strong creative activity and a massive commitment, confirming its leading position. Skims and Tezenis follow respectively with solid performances, in particular thanks to highly effective content strategies and a large influencer base. Monday Swimwear continues to stand out with a more targeted approach, while maintaining a high engagement rate. Brands like Oysho and Women'secret continue to rise, with a loyal influencer base and quality content. Hunkemöller and Savage X Fenty are strengthening their presence with strategic collaborations, while Triumph International/Sloggi and Snuggs are showing strong activity, capturing a significant portion of consumer attention on Instagram.