Top 10 lingerie brands in France on Instagram

On Instagram France, the lingerie sector is dominated by Monday Swimwear, which is taking the lead with nearly €4 million in EMV and a strong capacity to engage its community. Calzedonia and Savage x Fenty complete the podium, drawing on very extensive creator networks and high-visibility campaigns. Behind them, brands such as Cupshe, Tezenis or Oysho confirm the vitality of international brands, while the French labels Ysé, Livy and Nenes Paris stand out in the ranking thanks to their identity positioning and their proximity to their audiences. This top illustrates the diversity of a market where global players and local companies coexist, capable of capturing attention thanks to targeted and authentic strategies.