Top 10 lingerie brands in Nordic countries on TikTok

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In the Nordics, Skims firmly leads the lingerie brand ranking on TikTok, generating nearly €193K in EMV thanks to engaging, well-amplified content. Behind it, Lounge Underwear and Victoria’s Secret complete the podium with balanced performances between influencer count and engagement rate.
Brands like Hunkemoller, Oysho, and Calzedonia maintain a modest but consistent presence. Lower in the ranking, Undiz, Triumph, Victoria’s Secret (second mention), and Chantelle show more occasional investment on the platform, hinting at untapped potential.
1
Skims
60
Mentions
135 457
Engagements
Total EMV
192810
192810
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2
Lounge Underwear
65
Mentions
55 149
Engagements
Total EMV
78561
78561

3
Victoria's Secret
20
Mentions
66 815
Engagements
Total EMV
69737
69737

4
Hunkemoller
24
Mentions
26 259
Engagements
Total EMV
38274
38274
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Rank
Brand
EMV
Mentions
Engagements
1
Skims
192810
192810
60
135 457
2
Lounge Underwear
78561
78561
65
55 149
3
Victoria's Secret
69737
69737
20
66 815
4
Hunkemoller
38274
38274
24
26 259
5
Oysho
14007
14007
4
6 606
6
Calzedonia
9908
9908
7
8 913
7
Victoria's Secret
6765
6765
1
6 375
8
Undiz
1990
1990
1
1 944
9
Trimph Lingerie
1665
1665
4
537
10
Chantelle
490
490
2
117