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In the Nordics, Skims firmly leads the lingerie brand ranking on TikTok, generating nearly €193K in EMV thanks to engaging, well-amplified content. Behind it, Lounge Underwear and Victoria’s Secret complete the podium with balanced performances between influencer count and engagement rate.
Brands like Hunkemoller, Oysho, and Calzedonia maintain a modest but consistent presence. Lower in the ranking, Undiz, Triumph, Victoria’s Secret (second mention), and Chantelle show more occasional investment on the platform, hinting at untapped potential.
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Engagements
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