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On TikTok in Sweden, the lingerie segment remains less dense than ready-to-wear, and some brands do not appear in the top 10 due to the lack of sufficient data. Skims stands out with €86,683 in EMV and 21 influencers mobilized, followed by Lounge Underwear, which generates €24,233 with 25 KOLs. Hunkemöller, Calzedonia and Victoria's Secret complete the Swedish ranking, illustrating the diversity of the market despite a more limited volume of content and still limited campaigns compared to the most active segments.
1
Skims
33
Mentions
48 787
Engagements
Total EMV
86683
86683
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2
Lounge Underwear
43
Mentions
10 307
Engagements
Total EMV
24233
24233
3
Hunkemöller
11
Mentions
12 000
Engagements
Total EMV
17988
17988
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4
Calzedonia
5
Mentions
2 226
Engagements
Total EMV
4989
4989
Rank
Brand
EMV
Mentions
Engagements
1
Skims
86683
86683
33
48 787
2
Lounge Underwear
24233
24233
43
10 307
3
Hunkemöller
17988
17988
11
12 000
4
Calzedonia
4989
4989
5
2 226
5
Victoria’s Secret
668
668
5
283
6
No items found.
7
No items found.
8
No items found.
9
No items found.
10
No items found.
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