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The lingerie landscape on Instagram in the Nordics is dominated by Lounge Underwear, which leads the ranking with over €1.1 million in EMV and nearly 600 mentions. Close behind are Calzedonia and Skims, both showing strong engagement and a wide range of collaborations with content creators. European brands like Intimissimi and Hunkemoller confirm their strong presence in the region, while Monday Swimwear stands out despite a lower volume of posts. Further down the list are legacy or niche players like Triumph, Oysho, Speedo, and Victoria’s Secret, whose presence remains noteworthy thanks to loyal communities.
1
Lounge Underwear
572
Mentions
983 209
Engagements
Total EMV
1168508
1168508
2
Calzedonia
353
Mentions
694 179
Engagements
Total EMV
1126243
1126243
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3
Skims
543
Mentions
740 367
Engagements
Total EMV
1106719
1106719
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4
Intimissimi
341
Mentions
571 897
Engagements
Total EMV
926974
926974
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Rank
Brand
EMV
Mentions
Engagements
1
Lounge Underwear
1168508
1168508
572
983 209
2
Calzedonia
1126243
1126243
353
694 179
3
Skims
1106719
1106719
543
740 367
4
Intimissimi
926974
926974
341
571 897
5
Hunkemoller
789867
789867
510
545 308
6
Monday Swimwear
398982
398982
113
336 281
7
Triumph
173894
173894
543
41 176
8
Oysho
85204
85204
124
28 717
9
Speedo
73212
73212
59
56 468
10
Victoria's Secret
67322
67322
88
37 470
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