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The lingerie landscape on Instagram in the Nordics is dominated by Lounge Underwear, which leads the ranking with over €1.1 million in EMV and nearly 600 mentions. Close behind are Calzedonia and Skims, both showing strong engagement and a wide range of collaborations with content creators. European brands like Intimissimi and Hunkemoller confirm their strong presence in the region, while Monday Swimwear stands out despite a lower volume of posts. Further down the list are legacy or niche players like Triumph, Oysho, Speedo, and Victoria’s Secret, whose presence remains noteworthy thanks to loyal communities.
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