Posted on
September 23, 2025

Top 10 luxury brands in France on Instagram

Top 10 luxury brands in France on Instagram
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On Instagram France, the luxury sector is dominated by a trio of icons: Louis Vuitton in the lead with more than €16.6 million in EMV, closely followed by Chanel and Christian Dior Couture, whose sustained digital activism confirms the power of French houses internationally. Behind them, Miu Miu and Jacquemus stand out thanks to highly creative strategies and an ability to mobilize committed communities. Saint Laurent, Gucci and Prada consolidate their place among the essentials, while Hermès and Dolce & Gabbana complete the top 10, illustrating the diversity of a market where heritage prestige and contemporary audacity intertwine. This ranking highlights the persistent influence of major French houses while leaving space for international and creative players who are redefining the codes of online luxury.

1
Louis Vuitton
6178
Mentions
Engagements
Total EMV
16619178
16619178
Louis Vuitton
2
Chanel
6743
Mentions
Engagements
Total EMV
14687750
14687750
Chanel
3
Christian Dior Couture
8321
Mentions
Engagements
Total EMV
14157635
14157635
Christian Dior Couture
4
Miumiu
3636
Mentions
Engagements
Total EMV
10233919
10233919
Miumiu
Rank
Brand
EMV
Mentions
1
Louis Vuitton
16619178
16619178
6178
8 387 648
2
Chanel
14687750
14687750
6743
6 022 741
3
Christian Dior Couture
14157635
14157635
8321
6 639 283
4
Miumiu
10233919
10233919
3636
4 712 409
5
Jacquemus
9991224
9991224
3249
5 183 541
6
Saint Laurent
8905289
8905289
4172
4 001 205
7
Gucci
5964040
5964040
3119
2 549 939
8
Prada
5751181
5751181
2629
2 571 737
9
Hermès
5429194
5429194
5927
2 129 398
10
Dolce & Gabbana
5050492
5050492
2694
1 898 097