Top 10 luxury brands in Nordic countries on Instagram

In the Nordics, the luxury sector stands out for its rich diversity of players, blending heritage houses with more contemporary brands. At the top of the ranking, Acne Studios reaffirms its local dominance with over €2.3 million in EMV, driven by strong content activity and deep Scandinavian roots. Cartier and Chanel complete the podium with solid performances in both engagement and content volume.

Further down the list, brands like Prada, Saint Laurent, and Hermès maintain a steady presence in the region, while names like Aquazzura and Polène Paris succeed in making a mark with fewer but highly impactful collaborations. This ranking highlights a dynamic ecosystem where brand awareness meets the creative power of KOLs.