Posted on
September 23, 2025

Top 10 luxury brands in the UK on Instagram

Top 10 luxury brands in the UK on Instagram
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In the United Kingdom, Gucci is leading the luxury sector on Instagram with an impressive EMV of £7.64 million, supported by massive engagement and a large creator base. Miu Miu and Chanel complete the podium, consolidating their position thanks to strong visibility and influential partnerships. Behind, iconic brands such as Saint Laurent, Louis Vuitton and Prada remain essential, while Christian Dior Couture, Loewe, Jimmy Choo and Burberry continue to captivate audiences in a targeted manner. This top 10 reflects the dominance of major luxury houses, while leaving room for brands that stand out for their unique approach and their ability to engage high-end communities.

1
Gucci
3233
Mentions
Engagements
Total EMV
7640953
7640953
Gucci
2
Miumiu
3172
Mentions
Engagements
Total EMV
6114612
6114612
Miumiu
3
Chanel
3958
Mentions
Engagements
Total EMV
5425754
5425754
Chanel
4
Saint Laurent
3110
Mentions
Engagements
Total EMV
5091731
5091731
Saint Laurent
Rank
Brand
EMV
Mentions
1
Gucci
7640953
7640953
3233
5 194 262
2
Miumiu
6114612
6114612
3172
3 688 244
3
Chanel
5425754
5425754
3958
3 124 561
4
Saint Laurent
5091731
5091731
3110
2 798 986
5
Louis Vuitton
4634556
4634556
3312
2 779 288
6
Prada
4594931
4594931
3058
2 545 914
7
Christian Dior Couture
4415685
4415685
3605
2 624 575
8
Loewe
3870081
3870081
2820
2 193 541
9
Jimmy Choo
3737857
3737857
1782
2 458 970
10
Burberry
2874511
2874511
2344
1 740 141