Top 10 makeup brands in Denmark on Instagram

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In Denmark, makeup shines through a mix between world leaders and local players. Lancôme came out on top, ahead of Maybelline and L'Oréal Paris, while IT Cosmetics and Sephora confirmed their foothold. Historic brands such as Estée Lauder, Nyx or Armani Beauty remain essential, but the Danish scene is also famous with CAIA Cosmetics and Gosh Copenhagen, which proudly defend their colors against the giants of the sector.
1
Lancôme
325
Mentions
79
influencers
Total EMV
496307
496307
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2
Maybelline
107
Mentions
50
influencers
Total EMV
321239
321239

3
L'Oréal Paris
196
Mentions
80
influencers
Total EMV
267996
267996

4
IT Cosmetics
127
Mentions
36
influencers
Total EMV
251765
251765

Rank
Brand
EMV
Mentions
Influencers
1
Lancôme
496307
496307
325
79
2
Maybelline
321239
321239
107
50
3
L'Oréal Paris
267996
267996
196
80
4
IT Cosmetics
251765
251765
127
36
5
Sephora
238446
238446
465
117
6
Estée Lauder
228304
228304
710
148
7
Nyx Cosmetics
226028
226028
467
70
8
Armani Beauty
225720
225720
185
52
9
CAIA Cosmetics
205784
205784
481
125
10
Gosh Copenhagen
195844
195844
255
80










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