Top 10 makeup brands in Denmark on Instagram

In Denmark, makeup on Instagram in 2026 is distinguished by a relatively concentrated market, where a few high-impact activations can quickly make a difference. NYX Cosmetics dominates the ranking with two successive entries, confirming its ability to mobilize local creators in targeted formats. Jeffree Star Cosmetics and Kryolan generate high levels of EMV with a very limited number of creators, illustrating the strength of committed and specialized communities. Tromborg, a Danish brand, stands out for a large volume of mentions, a sign of solid local roots. KVD Vegan Beauty, L'Oréal Paris, Milk Makeup, Milk Makeup, Benefit Cosmetics and Fenty Beauty complete the ranking with more punctual but effective activations. Overall, makeup in Denmark is based more on the affinity and precision of collaborations than on massive volume strategies.