Posted on
September 2, 2025

Top 10 makeup brands in Denmark on Instagram

Top 10 makeup brands in Denmark on Instagram
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In Denmark, makeup shines through a mix between world leaders and local players. Lancôme came out on top, ahead of Maybelline and L'Oréal Paris, while IT Cosmetics and Sephora confirmed their foothold. Historic brands such as Estée Lauder, Nyx or Armani Beauty remain essential, but the Danish scene is also famous with CAIA Cosmetics and Gosh Copenhagen, which proudly defend their colors against the giants of the sector.

1
Lancôme
325
Mentions
Engagements
Total EMV
496307
496307
Lancôme
2
Maybelline
107
Mentions
Engagements
Total EMV
321239
321239
Maybelline
3
L'Oréal Paris
196
Mentions
Engagements
Total EMV
267996
267996
L'Oréal Paris
4
IT Cosmetics
127
Mentions
Engagements
Total EMV
251765
251765
IT Cosmetics
Rank
Brand
EMV
Mentions
1
Lancôme
496307
496307
325
122 093
2
Maybelline
321239
321239
107
26 755
3
L'Oréal Paris
267996
267996
196
29 106
4
IT Cosmetics
251765
251765
127
21 079
5
Sephora
238446
238446
465
54 099
6
Estée Lauder
228304
228304
710
54 821
7
Nyx Cosmetics
226028
226028
467
37 788
8
Armani Beauty
225720
225720
185
96 996
9
CAIA Cosmetics
205784
205784
481
47 482
10
Gosh Copenhagen
195844
195844
255
30 709