Top 10 makeup brands in Denmark on TikTok

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On TikTok in Denmark, makeup is attracting great visibility with Maybelline in the lead, followed by NYX and Essie who seduce thanks to their strong creativity and close proximity to local communities. International brands such as Rare Beauty, Huda Beauty or Charlotte Tilbury compete with established players, while Gosh Copenhagen, the only local representative of the top 10, proves that it is possible to make a place for yourself against global giants.
1
Maybelline
71
Mentions
149 578
Engagements
Total EMV
755515
755515

2
Nyx Cosmetics
86
Mentions
145 289
Engagements
Total EMV
483335
483335

3
Essie
15
Mentions
47 456
Engagements
Total EMV
453594
453594
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4
Urban Decay
41
Mentions
60 043
Engagements
Total EMV
208691
208691

Rank
Brand
EMV
Mentions
Engagements
1
Maybelline
755515
755515
71
149 578
2
Nyx Cosmetics
483335
483335
86
145 289
3
Essie
453594
453594
15
47 456
4
Urban Decay
208691
208691
41
60 043
5
Charlotte Tillbury
192420
192420
74
81 785
6
Milk Makeup
110329
110329
43
57 384
7
Rare Beauty
110193
110193
64
71 554
8
Huda Beauty
109315
109315
43
69 510
9
Mac Cosmetics
108147
108147
65
55 048
10
Gosh Copenhagen
101820
101820
55
59 930