Top 10 makeup brands in Europe on TikTok

At the European level, TikTok recognizes Huda Beauty, Charlotte Tilbury and NYX Cosmetics, three giants that each exceed £100 million in EMV and confirm the power of brands capable of combining global notoriety and social hyper-activity. Rare Beauty and MAC Cosmetics are firmly in the top 5 thanks to their ability to create virality and unite massive communities. Maybelline and Fenty Beauty remain essential with constant and transversal activations, while Kosas and Hourglass are establishing themselves as increasingly visible premium challengers. Finally, Rimmel London completes this European Top 10, proof that historic brands continue to do well compared to more recent labels.