Posted on
December 17, 2025

Top 10 Makeup Brands in France by EMV on Instagram

Top 10 Makeup Brands in France by EMV on Instagram
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At the top of the ranking, L'Oréal Paris crushes the competition with more than €31 million in EMV, driven by a vast network of creators. It is closely followed by Sephora, Nyx Cosmetics and YSL Beauty, which rely on a high volume of mentions and a strong engaged community.The rest of the Top 10 includes international heavyweights such as Maybelline, Huda Beauty, Dior Beauty, Dior Beauty, Armani Beauty, and YSL Beauty, and YSL Beauty, YSL Beauty, and YSL Beauty, which rely on a high volume of mentions and a strong engaged community.A panorama that confirms the key role of KOLs in War for voice shares in the ultra-competitive makeup market.

1
L'Oréal Paris
10557
Mentions
influencers
Total EMV
31042564
31042564
L'Oréal Paris
2
Sephora
11523
Mentions
influencers
Total EMV
19591216
19591216
Sephora
3
Nyx Cosmetics
6209
Mentions
influencers
Total EMV
17910692
17910692
Nyx Cosmetics
4
YSL Beauty
6814
Mentions
influencers
Total EMV
16882681
16882681
YSL Beauty
Rank
Brand
EMV
Mentions
1
L'Oréal Paris
31042564
31042564
10557
2599
2
Sephora
19591216
19591216
11523
2828
3
Nyx Cosmetics
17910692
17910692
6209
1447
4
YSL Beauty
16882681
16882681
6814
1646
5
Maybelline
15267996
15267996
5272
1293
6
Huda Beauty
15111975
15111975
6292
1396
7
Dior Beauty
13690924
13690924
7367
1940
8
Armani Beauty
10238735
10238735
2411
849
9
Fenty Beauty
8550261
8550261
3420
1224
10
Charlotte Tilbury
7581376
7581376
3715
1278