Posted on
September 2, 2025

Top 10 Makeup Brands in France by EMV on Instagram

Top 10 Makeup Brands in France by EMV on Instagram
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At the top of the ranking, L'Oréal Paris crushes the competition with more than €31 million in EMV, driven by a vast network of creators. It is closely followed by Sephora, Nyx Cosmetics and YSL Beauty, which rely on a high volume of mentions and a strong engaged community.The rest of the Top 10 includes international heavyweights such as Maybelline, Huda Beauty, Dior Beauty, Dior Beauty, Armani Beauty, and YSL Beauty, and YSL Beauty, YSL Beauty, and YSL Beauty, which rely on a high volume of mentions and a strong engaged community.A panorama that confirms the key role of KOLs in War for voice shares in the ultra-competitive makeup market.

1
L'Oréal Paris
10557
Mentions
Engagements
Total EMV
31042564
31042564
L'Oréal Paris
2
Sephora
11523
Mentions
Engagements
Total EMV
19591216
19591216
Sephora
3
Nyx Cosmetics
6209
Mentions
Engagements
Total EMV
17910692
17910692
Nyx Cosmetics
4
YSL Beauty
6814
Mentions
Engagements
Total EMV
16882681
16882681
YSL Beauty
Rank
Brand
EMV
Mentions
1
L'Oréal Paris
31042564
31042564
10557
14 002 844
2
Sephora
19591216
19591216
11523
7 498 118
3
Nyx Cosmetics
17910692
17910692
6209
6 133 757
4
YSL Beauty
16882681
16882681
6814
5 235 929
5
Maybelline
15267996
15267996
5272
5 162 837
6
Huda Beauty
15111975
15111975
6292
5 893 075
7
Dior Beauty
13690924
13690924
7367
6 419 569
8
Armani Beauty
10238735
10238735
2411
3 370 246
9
Fenty Beauty
8550261
8550261
3420
4 102 093
10
Charlotte Tilbury
7581376
7581376
3715
3 311 891