In Germany, makeup on TikTok is dominated by Nyx Cosmetics and Maybelline, two mass-market brands that confirm their proximity to young audiences thanks to regular and accessible content. Essence Cosmetics is firmly on the podium and testifies to the strength of local brands at low prices. Huda Beauty and Mac Cosmetics bring a more premium and international touch, while Catrice Cosmetics and Charlotte Tilbury complete the core picture with strategies oriented towards expertise and virality. Finally, Kiko Milano and Too Faced ensure their presence in this Top 10, in a market where affordable and creative brands maintain a clear head start.
.webp)
The must-read newsletter for influencer marketers
Your monthly dose of exclusive insights, strategies and trends shaping the creator economy. For insiders, by insiders.
.webp)
