Top 10 Makeup Brands in Italy by EMV on Instagram

Makeup is still popular on Instagram, and the Italian market is no exception. At the top of the ranking, Maybelline and L'Oréal Paris dominate with their accessible and ultra-visible campaigns. Charlotte Tilbury follows closely, driven by a glamorous universe and a loyal community. The essentials Sephora and Dior Beauty exploit their retail and luxury strengths, while Sheglam Official, Rare Beauty and Fenty Beauty impose their values of inclusiveness and personal expression. Finally, Make Up For Ever and Huda Beauty complete the top 10 with creative power that thrills professional beauty and glam culture. A colorful ranking for a constantly evolving market.