Posted on
December 17, 2025

Top 10 Makeup Brands in Spain by EMV on Instagram

Top 10 Makeup Brands in Spain by EMV on Instagram
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The Spanish makeup landscape on Instagram is dominated by Dior Beauty and L'Oréal Paris, both generating more than €18 million in EMV thanks to large-scale campaigns and a strong capacity for engagement. Maybelline follows closely with solid performances, while Sephora scores with an impressive volume of mentions. YSL Beauty, Lancôme, MAC Cosmetics and Charlotte Tilbury confirm their status as must-haves in high-end makeup, while NYX and Nars complete this top 10 with highly committed communities and effective collaborations with Spanish designers.

1
Dior Beauty
4749
Mentions
influencers
Total EMV
18896003
18896003
Dior Beauty
2
L'Oréal Paris
6674
Mentions
influencers
Total EMV
18233344
18233344
L'Oréal Paris
3
Maybelline
4901
Mentions
influencers
Total EMV
14480057
14480057
Maybelline
4
Sephora
8424
Mentions
influencers
Total EMV
12072633
12072633
Sephora
Rank
Brand
EMV
Mentions
1
Dior Beauty
18896003
18896003
4749
1014
2
L'Oréal Paris
18233344
18233344
6674
1869
3
Maybelline
14480057
14480057
4901
1554
4
Sephora
12072633
12072633
8424
1797
5
YSL Beauty
10676026
10676026
4267
1280
6
Lancôme
7197223
7197223
4614
1337
7
Mac Cosmetics
6722460
6722460
4287
1115
8
Charlotte Tilbury
6420883
6420883
3249
1109
9
Nyx Cosmetics
6338004
6338004
2558
957
10
Nars
6273238
6273238
2917
876