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The Spanish makeup landscape on Instagram is dominated by Dior Beauty and L'Oréal Paris, both generating more than €18 million in EMV thanks to large-scale campaigns and a strong capacity for engagement. Maybelline follows closely with solid performances, while Sephora scores with an impressive volume of mentions. YSL Beauty, Lancôme, MAC Cosmetics and Charlotte Tilbury confirm their status as must-haves in high-end makeup, while NYX and Nars complete this top 10 with highly committed communities and effective collaborations with Spanish designers.
1
Dior Beauty
4749
Mentions
13 386 615
Engagements
Total EMV
18896003
18896003
2
L'Oréal Paris
6674
Mentions
6 385 322
Engagements
Total EMV
18233344
18233344
3
Maybelline
4901
Mentions
6 795 875
Engagements
Total EMV
14480057
14480057
4
Sephora
8424
Mentions
2 683 689
Engagements
Total EMV
12072633
12072633
Rank
Brand
EMV
Mentions
Engagements
1
Dior Beauty
18896003
18896003
4749
13 386 615
2
L'Oréal Paris
18233344
18233344
6674
6 385 322
3
Maybelline
14480057
14480057
4901
6 795 875
4
Sephora
12072633
12072633
8424
2 683 689
5
YSL Beauty
10676026
10676026
4267
4 197 282
6
Lancôme
7197223
7197223
4614
2 349 330
7
Mac Cosmetics
6722460
6722460
4287
2 512 984
8
Charlotte Tilbury
6420883
6420883
3249
2 580 523
9
Nyx Cosmetics
6338004
6338004
2558
2 967 313
10
Nars
6273238
6273238
2917
2 510 808
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