Top 10 Makeup Brands in Spain by EMV on TikTok

In Spain, Maybelline largely dominates the makeup category on TikTok with an EMV that places it well above its competitors. Nyx Cosmetics is a solid challenger, while Huda Beauty completes the podium with a strong ability to mobilize its community. Mac Cosmetics and Sheglam Official animate the core of the picture, the first thanks to its status as an international reference, the second by focusing on a more accessible and digital-native positioning. Rare Beauty seduces with its emotional dimension and celebrity brand aura, while Essie, Nars and Kiko Milano diversify the landscape with strong identities. Charlotte Tilbury closes this Spanish Top 10, confirming the vitality of a market where major global brands and emerging labels that know how to play viral TikTok codes coexist.