Posted on
February 26, 2025

Top 10 Makeup Brands in Spain by EMV on TikTok

Top 10 Makeup Brands in Spain by EMV on TikTok
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On TikTok in Spain, makeup shines with brands that captivate with engaging content and daring strategies. Maybelline Dominates the rankings with an impressive EMV and a strong interaction, establishing a direct connection with its audience. Nyx Cosmetics And Sheglam Official Follow, appealing thanks to creative campaigns and a constant presence on the platform. Charlotte Tilbury And Mac Cosmetics Are using TikTok to reinvent beauty, engaging a diverse audience with authentic content. Huda Beauty And Rare Beauty Continue to cause a stir with unique approaches, while Essie, Kiko Milano, and Too Faced Complete this top 10 by contributing to the growing impact of makeup on TikTok in Spain.

1
Maybelline
2943
Mentions
Engagements
Total EMV
25847359
25847359
Maybelline
2
Nyx Cosmetics
1444
Mentions
Engagements
Total EMV
13284197
13284197
Nyx Cosmetics
3
Sheglam Official
2644
Mentions
Engagements
Total EMV
11618366
11618366
Sheglam Official
4
Charlotte Tilbury
1015
Mentions
Engagements
Total EMV
7495138
7495138
Charlotte Tilbury
Rank
Brand
EMV
Mentions
1
Maybelline
25847359
25847359
2943
11 428 075
2
Nyx Cosmetics
13284197
13284197
1444
7 121 665
3
Sheglam Official
11618366
11618366
2644
9 270 315
4
Charlotte Tilbury
7495138
7495138
1015
6 610 449
5
Mac Cosmetics
7366484
7366484
1090
4 976 485
6
Huda Beauty
6501129
6501129
1047
5 475 978
7
Rare Beauty
5728231
5728231
952
4 784 699
8
Essie
4535809
4535809
229
936 115
9
Kiko Milano
4163381
4163381
830
3 002 982
10
Too Faced
3781561
3781561
418
2 124 839