Posted on
September 3, 2025

Top 10 makeup brands in Sweden on Instagram

Top 10 makeup brands in Sweden on Instagram
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In Sweden, makeup is dominated by a local player: CAIA Cosmetics. With an EMV much higher than that of major global brands, the Swedish label confirms its status as a beauty reference, capable of mobilizing an impressive community of influencers and generating thousands of mentions. Behind, the unmissable L'Oréal Paris, Lancôme and even Charlotte Tilbury stand out but struggle to compete with the power of local commitment. IsaDora, another brand from Sweden, also performed well, testifying to the dynamism of the domestic market in the face of international juggernauts such as Dior Beauty or Maybelline.

1
CAIA Cosmetics
1 922
Mentions
Engagements
Total EMV
2140526
2140526
CAIA Cosmetics
2
L'Oreal Paris
437
Mentions
Engagements
Total EMV
1744194
1744194
L'Oreal Paris
3
Lancôme
567
Mentions
Engagements
Total EMV
1140298
1140298
Lancôme
4
Charlotte Tilbury
597
Mentions
Engagements
Total EMV
851513
851513
Charlotte Tilbury
Rank
Brand
EMV
Mentions
1
CAIA Cosmetics
2140526
2140526
1 922
423 148
2
L'Oreal Paris
1744194
1744194
437
339 548
3
Lancôme
1140298
1140298
567
185 341
4
Charlotte Tilbury
851513
851513
597
284 262
5
Essie
658722
658722
153
42 983
6
Nyx Cosmetics
633015
633015
563
108 445
7
IsaDora
600941
600941
642
119 103
8
Maybelline
581075
581075
309
112 461
9
IT Cosmetics
568638
568638
125
35 180
10
Dior Beauty
489912
489912
293
134 399