Top 10 makeup brands mentioned in the Netherlands on Instagram

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In the Netherlands, makeup inspires both designers and consumers alike, with a catwalk full of surprises. L'Oréal Paris kept the top spot in the rankings, but was closely followed by Pink Gellac, the local brand specializing in semi-permanent nail polishes, and Charlotte Tilbury, which confirmed its international presence. Maybelline and Dior Beauty complete the top 5, proof that the big names in the sector continue to seduce. Behind, Kiko Milano, MAC, YSL Beauty and Armani Beauty are asserting themselves, while Max Factor remains present, but with a more discreet reach.
1
L'Oreal Paris
803
Mentions
209 333
Engagements
Total EMV
1034994
1034994

2
Pink Gellac
913
Mentions
235 852
Engagements
Total EMV
1016243
1016243

3
Charlotte Tilbury
839
Mentions
228 233
Engagements
Total EMV
1001392
1001392

4
Maybelline
847
Mentions
256 131
Engagements
Total EMV
927445
927445

Rank
Brand
EMV
Mentions
Engagements
1
L'Oreal Paris
1034994
1034994
803
209 333
2
Pink Gellac
1016243
1016243
913
235 852
3
Charlotte Tilbury
1001392
1001392
839
228 233
4
Maybelline
927445
927445
847
256 131
5
Dior Beauty
925207
925207
553
443 758
6
Kiko Milano
687279
687279
267
425 417
7
Mac Cosmetics
657564
657564
787
146 583
8
YSL Beauty
594358
594358
612
258 047
9
Max Factor
578201
578201
245
18 676
10
Armani Beauty
559486
559486
319
298 043