Top 10 makeup brands mentioned in the Netherlands on TikTok

In the Netherlands, TikTok recognizes Maybelline as the leader in makeup, ahead of NYX Cosmetics and Charlotte Tilbury, who complete a podium dominated by powerful international brands that are very active on networks. MAC and Huda Beauty confirm their premium and global roots, while Rimmel London and Too Faced recall the solidity of historic labels. Catrice and Essence bring a more accessible and popular touch, well rooted in local consumption habits. Finally, Pink Gellac, a Dutch brand specializing in nail polish, completes this Top 10 and illustrates the ability of a local player to impose itself alongside global giants thanks to local storytelling and very visual formats.