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In Spain, perfume on TikTok remains a universe dominated by a few niche houses and international labels. Kilian Paris clearly came out on top, ahead of Parfums de Marly and Juliette Has A Gun, which confirm the appeal of sophisticated storytelling. L'Artisan Parfumeur, Ex Nihilo and Penhaligon's reinforce this selective presence, while Narciso Rodriguez maintains a solid international reputation. At their side, Divain Spain brings a local touch by capitalizing on accessibility, while D'Orsay and Bath & Body Works complete this Top 10 marked by a strong diversity between exclusive luxury and more affordable proposals.
1
Kilian Paris
6
Mentions
71 296
Engagements
Total EMV
100975
100975
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2
Parfums De Marly
3
Mentions
23 526
Engagements
Total EMV
43750
43750
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3
Parfums Juliette Has A Gun
4
Mentions
13 938
Engagements
Total EMV
19844
19844
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4
L'artisan Parfumeur
1
Mentions
3 175
Engagements
Total EMV
14983
14983
Rank
Brand
EMV
Mentions
Engagements
1
Kilian Paris
100975
100975
6
71 296
2
Parfums De Marly
43750
43750
3
23 526
3
Parfums Juliette Has A Gun
19844
19844
4
13 938
4
L'artisan Parfumeur
14983
14983
1
3 175
5
Narciso Rodriguez
8623
8623
15
5 547
6
Ex Nihilo Paris
8532
8532
4
5 109
7
Divain Spain
8061
8061
10
4 476
8
D'orsay Parfums
6412
6412
7
2 433
9
Penhaligons
6353
6353
1
4 040
10
Bath & Body Works
5649
5649
2
3 159
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