Top 10 perfume brands in the UK on TikTok

In the perfume category in the United Kingdom, the competition is particularly tight at the top, with Maison Francis Kurkdjian and Parfums de Marly vying for first place, each driven by a luxury and exclusive olfactory universe that is highly appreciated on TikTok. Behind, Le Labo and Penhaligon's illustrate the growing appeal for niche homes, while Acqua di Parma and Bath & Body Works demonstrate the coexistence between Italian heritage and a more lifestyle approach. Kilian Paris and Diptyque confirm their international aura despite smaller volumes, and Ex Nihilo and Narciso Rodriguez complete the ranking, reinforcing the diversity of a top dominated by high-end signatures and singular olfactory stories.