Top 10 ready-to-wear brands in the Nordic countries on Instagram
In the Nordics, Zara leads the fashion ranking on Instagram with nearly €7 million in EMV, driven by over 1,200 content creators and more than 4,500 mentions. H&M, highly active locally, follows closely with even higher volumes of content and influencers, highlighting the intensity of its regional presence. Behind these giants, more local brands like NA-KD, Gina Tricot, and Ellos Official stand out thanks to well-established influencer strategies. Also featured in the top 10 are ICANIWILL, Avora Studio, Adoore, Fashion Nova, and Lindex, confirming the diversity of players performing well in this engaged, dynamic, and lifestyle-oriented market.
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