Posted on
April 15, 2025

Top 10 ready-to-wear brands in the Nordic countries on Instagram

Top 10 ready-to-wear brands in the Nordic countries on Instagram
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In the Nordics, Zara leads the fashion ranking on Instagram with nearly €7 million in EMV, driven by over 1,200 content creators and more than 4,500 mentions. H&M, highly active locally, follows closely with even higher volumes of content and influencers, highlighting the intensity of its regional presence. Behind these giants, more local brands like NA-KD, Gina Tricot, and Ellos Official stand out thanks to well-established influencer strategies. Also featured in the top 10 are ICANIWILL, Avora Studio, Adoore, Fashion Nova, and Lindex, confirming the diversity of players performing well in this engaged, dynamic, and lifestyle-oriented market.

1
Zara
4 511
Mentions
Engagements
Total EMV
6945647
6945647
Zara
2
H&M
8 622
Mentions
Engagements
Total EMV
6266819
6266819
H&M
3
NA-KD
6 031
Mentions
Engagements
Total EMV
5062947
5062947
NA-KD
4
Gina Tricot
9 993
Mentions
Engagements
Total EMV
4705568
4705568
Gina Tricot
Rank
Brand
EMV
Mentions
1
Zara
6945647
6945647
4 511
3 599 830
2
H&M
6266819
6266819
8 622
2 694 102
3
NA-KD
5062947
5062947
6 031
2 856 660
4
Gina Tricot
4705568
4705568
9 993
2 440 842
5
Ellos Official
4360859
4360859
6 697
1 811 273
6
ICANIWILL
3854547
3854547
11 537
1 707 482
7
Avora Studio
3708253
3708253
1 339
1 283 795
8
Adoore
3652578
3652578
2 421
2 221 880
9
Fashion Nova
3374946
3374946
723
2 348 887
10
Lindex
3202191
3202191
4 771
1 290 209