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Skincare is establishing itself on Instagram in Europe with a mix of pharmaceutical references, luxury brands and new digital stars. La Roche-Posay dominates the ranking, followed by Rhode Skin, Hailey Bieber's brand that appeals to younger generations. Sol de Janeiro and Vichy confirm their power thanks to committed communities, while Garnier stands out with two distinct entries in this top 10. Expert brands such as Ole Henriksen, Caudalie and Avène recall the importance of dermatological expertise, while Nivea, a pioneer in skincare, completes this list of achievements.
1
La Roche Posay
19 575
Mentions
9 155 482
Engagements
Total EMV
40112448
40112448
2
Rhode Skin
13 125
Mentions
10 672 272
Engagements
Total EMV
23330852
23330852
3
Sol de Janeiro
14 479
Mentions
7 496 892
Engagements
Total EMV
22071398
22071398
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4
Vichy
13 437
Mentions
4 167 083
Engagements
Total EMV
21196364
21196364
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Rank
Brand
EMV
Mentions
Engagements
1
La Roche Posay
40112448
40112448
19 575
9 155 482
2
Rhode Skin
23330852
23330852
13 125
10 672 272
3
Sol de Janeiro
22071398
22071398
14 479
7 496 892
4
Vichy
21196364
21196364
13 437
4 167 083
5
Garnier
16945023
16945023
3 692
2 784 841
6
Ole Henriksen
16541473
16541473
3 974
4 215 372
7
Caudalie
15790007
15790007
15 446
5 389 628
8
Avène
14010674
14010674
6 645
2 053 475
9
Garnier
13610355
13610355
6 468
3 671 664
10
Nivea
13287996
13287996
7 321
1 817 899
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