Top 10 Skincare Brands in Germany by EMV on TikTok

On TikTok in Germany in 2026, skincare combines the power of international groups and the structuring role of retailers. L'Oréal Paris clearly dominates the ranking with €12.6 million in EMV, confirming its ability to adapt its care messages to the platform's short and educational codes. DM-Drogerie comes in second place, illustrating the importance of local brands in amplifying beauty conversations. Behind them, Kiehl's, Biotherm and La Roche-Posay are banking on more targeted activations, focused on expertise and scientific credibility. Nivea and CeraVe confirm the strength of highly recognized dermocosmetic brands, while e.l.f. Cosmetics and Skincare, Vichy and Sephora complete the ranking with strategies that balance accessibility and community affinity. Overall, skincare on TikTok Germany rewards brands that are able to combine pedagogy, proximity and strong distribution, in an ecosystem where retail and brand content advance hand in hand.