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With an EMV of over €6.5 million, La Roche-Posay is the most influential skincare brand in Spain, driven by a vast community of creators. Yepoda confirms the craze for Korean routines, while CeraVe is doing well with the highest engagement rate in the ranking. The French brands Clarins, Avène and Vichy remain pillars of skincare, while Isdin and Nivea shine with their local roots. Yesstyle seduces with an effective community approach, and Clinique is strengthening its presence through a large network of influencers.
1
La Roche Posay
3069
Mentions
1 687 380
Engagements
Total EMV
6598539
6598539
2
Yepoda
1261
Mentions
616 556
Engagements
Total EMV
5894318
5894318
3
CeraVe
2844
Mentions
2 527 885
Engagements
Total EMV
5721499
5721499
4
Clarins
2283
Mentions
381 164
Engagements
Total EMV
5213325
5213325
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Rank
Brand
EMV
Mentions
Engagements
1
La Roche Posay
6598539
6598539
3069
1 687 380
2
Yepoda
5894318
5894318
1261
616 556
3
CeraVe
5721499
5721499
2844
2 527 885
4
Clarins
5213325
5213325
2283
381 164
5
Clinique
4545861
4545861
3392
823 787
6
Isdin
4231073
4231073
3846
1 084 105
7
Vichy
3889328
3889328
2107
981 624
8
Nivea
3268362
3268362
950
789 184
9
Yesstyle
2989965
2989965
3745
1 265 230
10
Avène
2938758
2938758
941
526 348
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