Top 10 skincare brands in Sweden on Instagram

On the Swedish skincare market, Nivea dominates the ranking, closely followed by La Roche-Posay. These two international heavyweights are winning thanks to their strong visibility and an already well-established trust among consumers. Vichy and SkinCeuticals also confirm the L'Oréal group's anchoring in the category. But the local scene is not to be outdone: Sweed, very active in influencing with more than 200 creators mobilized, or even Lumene and ACO Hud, attest to the dynamism of Nordic brands that know how to take advantage of a dense network of micro-influencers. An interesting balance between global giants and local players who shape a particularly rich skincare market in Sweden.