Top 10 skincare brands in the Netherlands on Instagram

Dutch skincare on Instagram in 2026 highlights a competitive but measured market, where commitment and affinity take precedence over volume alone. L'Oréal Paris comes out on top with €860,000 in EMV, confirming the strength of its regular activations. Dior Beauty and Rhode Skin follow closely, illustrating the coexistence between premium houses and native digital brands with high attractiveness. e.l.f. Cosmetics and Skincare and Garnier consolidate the mass market presence, while Rituals Cosmetics is distinguished by a high number of mentions, proof of a sustained community strategy. Clay and Glow, CeraVe, La Roche-Posay and Estée Lauder complete the ranking, capitalizing on product expertise and scientific credibility. Overall, skincare in the Netherlands is based on targeted activations, strong proximity to communities and a balance between global players and brands with more local roots.