In a digital landscape that is increasingly focused on performance and well-being, brands in the sports sector are establishing themselves as leaders in influence marketing. Between sporting achievements, committed communities and inspiring lifestyle content, they know how to capture attention and fuel powerful conversations on Instagram. This ranking highlights the 10 most influential brands in the field of sports in France, all categories combined — from clubs to apps, including clothing, events or gyms.
Immerse yourself in the world of sport in the age of digital influence
As the stadiums fill up and the exploits keep coming, another playground makes sports brands tick: that of social networks. In a digital ecosystem in perpetual turmoil, where likes replace acclamations and hashtags compete in virality, sports brands have been able to impose their style with power and precision. Whether they're historic clubs, tech apparel brands, or fitness apps, they all have the same goal: to capture attention, generate engagement, and inspire a community in motion.
This first edition of our list, dedicated to the most influential sports brands on Instagram in France, reveals the ones that turn scrolls into favorites and stories into image accelerators. More than just a ranking, this study relies on key indicators — Earned Media Value (EMV), volume of publications, engagement rate, and number of collaborations with KOLs — to decipher winning strategies. Because in this race for visibility, only the most agile, authentic and strategic brands cross the finish line in the lead. Make way for sport 2.0 leaders.
The must-read newsletter for influencer marketers
Your monthly dose of exclusive insights, strategies and trends shaping the creator economy. For insiders, by insiders.
.png)
