Posted on
June 6, 2025

Top 10 sports clubs in Denmark on Instagram

Top 10 sports clubs in Denmark on Instagram
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On the Danish market, sports influence on Instagram is dominated by international clubs, with Manchester United well ahead with more than €3.2M in EMV. Despite the distance, Danish fans' fervour for the big names in the Premier League and Bundesliga remains strong, reflecting a cross-border passion for football.

FC Copenhagen, the only national representative of the top 10, is doing well with €655K in EMV, showing that local roots can compete with foreign giants. Clubs like Leicester City, liverpool, chelsea or Brentford complete this panorama, as do German teams such as FC Köln or VfL Wolfsburg.

This ranking highlights the international attractiveness of football in Denmark, where fans interact massively with content from elsewhere, while actively supporting their local club.

1
Manchester United
51
Mentions
Engagements
Total EMV
3230629
3230629
Manchester United
2
FC Copenhagen
483
Mentions
Engagements
Total EMV
654729
654729
FC Copenhagen
3
Leicester City FC
56
Mentions
Engagements
Total EMV
433438
433438
Leicester City FC
4
Liverpool FC
42
Mentions
Engagements
Total EMV
298397
298397
Liverpool FC
Rank
Brand
EMV
Mentions
1
Manchester United
3230629
3230629
51
3 470 532
2
FC Copenhagen
654729
654729
483
408 987
3
Leicester City FC
433438
433438
56
469 688
4
Liverpool FC
298397
298397
42
239 077
5
SS Lazio (IT)
169353
169353
24
143 687
6
FC KÖLN
114638
114638
64
104 952
7
VFL Wolsburg (DE)
108138
108138
43
93 383
8
Chelsea FC
88169
88169
15
51 596
9
Brentford FC
52987
52987
11
40 716
10
Celtic FC
50676
50676
10
27 961