Top 10 sports clubs in Germany on Instagram

The German sporting influence goes far beyond the fields to also impose itself on Instagram. At the top of the ranking, the Nationalmannschaft is unquestionably winning with an EMV of nearly €29M, driven by the massive commitment of its supporters and a digital strategy focused on emotion and proximity.

Bayern Munich, German soccer giant, is logically following with more than €10 million in EMV and a solid international community. Foreign clubs like Manchester City, Manchester United, Real Madrid or FC Barcelona confirm their anchoring with the German public, illustrating the openness of fans to a global football scene.

Local clubs like the FC Köln Or the handball federation Deutscher Handballbund also stand out, just like Mercedes F1 Team, proof that motorsport has a place in the hearts of German influencers. This top 10 draws a plural influence, between national fervour and admiration for the greatest European teams.