Top 10 sports clubs in Sweden on Instagram

In Sweden, British soccer clubs clearly dominate the EMV generated on Instagram. Tottenham Hotspur came out on top with over €2 million, followed by Chelsea F.C. and Manchester United, all three enjoying very high visibility among Swedish creators — without necessarily relying on a large number of collaborations. Their activations are few, but very engaging.

On the local side, Hammarby and AIK Fotboll are doing well with a good volume of mentions and a solid network of local influencers, which testifies to real national popularity and effective community activation.

Women's clubs like FC Barcelona Femenino or European teams like VfL Wolfsburg or Bologna F.C. are also in the ranking, but with a still marginal presence. This suggests a potential for development for international clubs among the Swedish public, especially in women's sport.