Top 10 sports events in Italy on Instagram

The Italian sports landscape on Instagram is dominated by the Serie A, which is in the lead with more than €42 million in EMV and more than 5,100 mentions, confirming the iconic status of football in Italy. Two other major European competitions follow: theEuro 2024 And the Champions League, which mobilize a wide range of content creators, generating €18.6 million and €14.2 million in EMV respectively.

The rest of the ranking testifies to the diversity of Italians' sporting passions: the Moto GP And the Formula 1 continue to captivate a large audience, while events like theAustralian Open, theEuropa League, the Lega Basket A And the Lega Volley Femminile demonstrate the anchoring of a rich and varied sports ecosystem, well beyond football alone.